PROJECT
Hoop X Logo
MY ROLE
GOALS
With the vision of intersecting circles, create an identity for a two-day hooping workshop intensive that focuses on merging dance & improv into the hooper’s flow.
Art Direction & Design
BOLD
CRISP
curious
Clean
STRONG
TYPOGRAPHY RESEARCH
Looked for crisp and clean sans-serif options, trying bold and light weights for varying effects.
SHAPE CONCEPTS
With the idea of intersecting circles forming an “X”, the execution factored in whether the “X” or the circles would be more implied.
COLOR PALETTE
EXPLORATION
Wanting that bold and energetic feel inspired the color selection. Blending colors not often paired together nodded to the merge of two dance forms.
RESULTS
The logomark features a more prominent “X”, with the fading lines “breaking” the full hoop, nodding to the notion that while this is a hoop workshop, it opens its door to more: dance, improv. This lines are sharper, playing off the “X-treme” it can stand for.
Merging the orange and purple together - as they are not a typical combination - which really plays off that curiosity factor for the viewer to get interested and ask, “ooh what’s that?”
With the light weight fonts, it allows for the “X” to stand out more strongly, making it the initial focal point, and giving the overall logo balance as neither element competes with the other. It also balances nicely with the bolder colors, keeping it from becoming overwhelmingly heavy.
