PROJECT
Mettarel Associates Logo
MY ROLE
GOALS
Brand recognition for a business providing relationship therapy and professional training.
Art Direction & Design
soothing
Professional
healing
kind
MODERN
TRUSTWORTHY
TYPOGRAPHY RESEARCH
Looked for a professional font to feel trustworthy yet friendly so as not to be intimidating to the viewer.
SHAPE CONCEPTS
Playing with the idea of the letter “M”, hearts, infinity symbol, plants to symbolize growth.
COLOR PALETTE
EXPLORATION
Blues and greens were the colors mainly explored, evoking relaxation, growth, tranquility, and trust.
RESULTS
The semi-cursive font offers a warm friendly tone, with its humanistic curves and letterforms that are reminiscent of handwriting. The removal of “Associates” gives the brand a modern feel with the single word name.
The logo mark was inspired by hearts, but also the idea of growth. We represent a person that has grown from love, kindness, and connectivity, which speaks to clients that are seeking a restorative and healing process so that they may grow as individuals.
Blues are often associated with trust, wisdom, confidence, and tranquility and the neutral brown adds contrast but offers a warmer, earthier tone. With this palette we inspire positive emotions with the viewer.
