PROJECT
Mind Body Counseling Logo
GOALS
Brand identity for a business providing therapy focused on the connection of the mind and body.
MY ROLE
Art Direction & Design
SOFT
Calming
peaceful
Nature-inspired
Balanced
TYPOGRAPHY RESEARCH
Looked for clean, soothing letterforms that will evoke a sense of calm as the user reads the name.
SHAPE CONCEPTS
Played with the idea of discovery, finding your path, and nature inspired elements.
COLOR PALETTE
EXPLORATION
Colors inspired by nature - blues, greens - that would evoke a soothing and peaceful tone.
RESULTS
Used to mark trails to “find your way”, cairns symbolize the client working to find their path within themselves. It also connects to the name of the brand as the placement of the stones mimics the shape of a body.
Green is known to be soothing and calming, so the color palette is very soft and peaceful.
The font is thin, flow-y, graceful and smooth, which reads very fluidly and portrays a calm sense.
