Product Designer • B2b SaaS

I turn complex problems into intuitive, scalable digital products & systems.

I combine systems thinking, product strategy, and hands-on UX/UI design to uncover patterns, simplify workflows, and connect the big picture to the details. Over 15 years in design, that approach has helped me turn one-off needs into reusable solutions, create more cohesive product experiences, and reduce the time teams spend designing and building.

Product Designer • B2b SaaS

I turn complex problems into intuitive, scalable digital products & systems.

I combine systems thinking, product strategy, and hands-on UX/UI design to uncover patterns, simplify workflows, and connect the big picture to the details. Over 15 years in design, that approach has helped me turn one-off needs into reusable solutions, create more cohesive product experiences, and reduce the time teams spend designing and building.

Product Designer • B2b SaaS

I turn complex problems into intuitive, scalable digital products & systems.

I combine systems thinking, product strategy, and hands-on UX/UI design to uncover patterns, simplify workflows, and connect the big picture to the details. Over 15 years in design, that approach has helped me turn one-off needs into reusable solutions, create more cohesive product experiences, and reduce the time teams spend designing and building.

About Me

Big-picture thinking. Thoughtful details.

I enjoy working through the messy middle of product design: asking questions, exploring possibilities, and bringing different perspectives together to understand how the pieces fit. Whether I'm partnering with engineers to work through a technical constraint or refining an interaction down to the details, I bring curiosity, intention, and a focus on making things work better.

↓ 66%

less design and development effort

Creating reusable foundations that make future work more efficient.

15+ years

turning ideas into experiences

From early concepts to refined digital products, bringing clarity and intention to every stage of design.

Systems Thinking

I look for the pattern behind the request, then design the reusable piece that solves it for good.

Product Strategy

I connect user needs, business goals, and technical realities to shape product direction.

Hands-on UX/UI

I turn complex workflows into intuitive experiences, bringing together thoughtful interactions and polished visual design.

Life outside the pixels

Just one more chapter

Collecting passport stamps

Tiny cat wrangler

Serial hobbyist

Aspiring plant parent

Eco-curious

Forever renovating

©2026 | annastopa.com

©2026 | annastopa.com